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DIRECTV Residential - GET READY FOR THE BEST OFFER EVER!

Beginning 7/24, your customers can lock in 2 years of savings and get a FREE Genie™ WHOLE-HOME HD DVR upgrade. Plus, with football season about to kick-off, customers can get NFL SUNDAY TICKET MAX, included at no extra charge!

But great savings, the best hardware and every game every Sunday is just the beginning. Look at what else you will be offering new customers:

  • 2 full years of instant rebate savings!
    • Available to qualifying General Market, En Español and WorldDirect customers!
  • 3 FREE months of HBO®, SHOWTIME® and CINEMAX®!
    • Available to SELECT customers for the first time!

Plus, as a bonus, qualifying SELECT and above customers can continue taking advantage of an additional $5 off a month for 12 months! 

In addition to the big savings and entertainment value, here is an overview of what else is new:

  • HD Equipment is the new standard - We're making it easier for new customers to get the premium entertainment experience. Genie® and Genie Minis, HD DVRs and HD Receivers are the only hardware DIRECTV offers. This now provides your sales team with a higher-quality offer to sell!
    • Standard boxes will not be eligible for new residential and MDU D2 Lite customers
  • The ARS monthly fee has been reduced to just $15 per month - Plus, customers who take HD Receivers only are no longer required to pay HD only fees!
  • The $6 per month Additional TV fee now applies to each TV (now referred to as TV fee)

For complete offer details, plus selling tips on how to sell features and benefits, keep your churn low and use the assumptive close during the selling process, click here for a PDF version of the Sales Guide. 

A variety of new tactics and Express Marketing Menu are available right now on Ad Builder. So log on today and get ready to pump up your sales with the BEST OFFER EVER.

Here is what customers will get:

Instant Rebate Savings (Months 1-12)

  • General Market packages: Up to $32/mo.
  • En Español packages: Up to $28/mo.
  • PREFERRED CHOICE™ package: $26/mo.

2nd Year Instant Rebate Savings (Months 13-24)

  • $10 off a month for 12 months
  • Eligible on:
    • CHOICE™ and above, MÁS ULTRA™ and above, PREFERRED CHOICE™ (Low and medium-risk customers only)

Additional $5 off a month for 12 months (Months 1-12)

  • Eligible on:
    • SELECT and above, OPTIMO MÁS™ and above, PREFERRED CHOICE™ (Low and medium-risk customers only)
  • Closing tool must be selected

Free Genie™ + 3 Genie Minis (Clients)

  • SELECT and above, OPTIMO MÁS™ and above, PREFERRED CHOICE™ (Low-risk customers only)
  • Medium and High-risk pays $99 for the Genie HD DVR and can get up to 3 Genie Minis Free
  • OR, Medium and High-risk gets 4 Free AP (HD DVR + 3 HD receivers)
  • 4 FREE HD Receivers also available (All customers eligible)

Wireless Genie Mini

  • New customers who take a Genie HD DVR can upgrade to a Wireless Genie Mini for just $99

GenieGO™

  • New customers who take a Genie HD DVR can add a GenieGO™ for $99

2014 NFL SUNDAY TICKET MAX, included at no extra charge!

  • CHOICE™ and above, MÁS ULTRA™ and above
    • WorldDirect® not eligible

3 FREE months of HBO®, SHOWTIME® and CINEMAX®

  • SELECT™ and above, OPTIMO MÁS and above, PREFERRED CHOICE™
    • PREMIER™ and LO MAXIMO™ not eligible
    • Price after roll off is $40/mo.
  • OR, customers can opt out of receiving the premiums offer

FREE DIRECTV CINEMA® Connection Kit

  • All non-fee HD DVR customers

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