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DIRECTV Commercial: AGREEMENT FORM NOW AVAILABLE FOR 3 NEW SUBSIDY PROGRAM OPTIONS COMING IN JUNE!

In addition to the DRE Receiver Subsidy announced at Revolution, we will be launching two more HD equipment subsidy programs on 6/12 to help you more effectively compete against subsidized hardware offers in the market! All three offers will be made available to new activation's as well as existing properties that renew on a new 5-year agreement. Here are the details of all three offers:

DRE Bundle:  $75 per room subsidy for DRE properties
    • Minimum programming requirements: ENTERTAINMENT or ULTIMATE, HD Access, Locals, Qualifying Premium Service, DRE Software Fee
    • Cannot be combined with any other DIRECTV offer (including the $1.50 prpm HD Base or $4.50 prpm HD Bundle discounts or HPP rebate)
    • Both DRE H25s and DRE HR24s qualify for the offer
    • Philips X-Cite DRE TVs also qualify for the $75 per room offer
    • Offer is for one subsidy per room, not per receiver
    • DRE PPC will be slightly reduced in September – please contact your ASM for more information
    • DRE opportunities currently in SFA/SFDC (but not activated) are eligible to switch to the $75 offer as long as the new applicable contract is submitted
HD Bundle: $54 per room subsidy for qualifying HD properties
  • Minimum programming requirements: ENTERTAINMENT or ULTIMATE, HD Access, Locals, Qualifying Premium Service
  • May be offered in two forms (cannot be combined):
    • As a $4.50 prpm discount for 12 months as you do today
    • OR as a one-time $54 per room subsidy for 100% of the rooms in the property ($54 is the equivalent of $4.50 x 12)
HD Base:  $18 per room subsidy for qualifying HD properties
  • Minimum programming requirements: ENTERTAINMENT or ULTIMATE, HD Access, Locals
  • May be offered in two forms (cannot be combined):
    • As a $1.50 prpm discount for 12 months as you do today
    • OR as a one-time $18 per room subsidy for 100% of the rooms in the property ($18 is the equivalent of $1.50 x 12)
For these new subsidies, a property doesn’t have to wait 12 months to get the full benefit of their discount offer!

UPDATE! Please note the following for all three subsidy options:

  • Click here for the new contract for these three new offers
    • This is a separate contract from today’s current Programming Discount agreement (with prpm discounts)
    • This will allow dealers to determine upfront whether the property wants prpm OR lump sum discounts, and provide the proper contract
  • Subsidies will be paid to the dealer, not directly to the property (savings should be passed along to the property in the form of reduced upfront hardware costs)
  • Subsidies will be paid in the monthly payment cycle (with PPCs, ‘SD FLX’ hardware reimbursement, etc.)
  • Remember, payments you receive monthly today will become weekly in a couple months when L&I compensation becomes automated

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